Owning the Dash®: Applying the Mindset of A Fitness Master To the Art of Family Financial Planning

Mastering money can seem impossible in a society focused on short-term impulses: Live for today. Forget about tomorrow. Owning the Dash® turns that mindset upside down.

Fitness guru, model, motivational speaker, and Delauney’s late cousin, Greg Plitt, built a fitness empire and adopted the phrase “Owning the Dash®.” A force of nature in and out of the gym, Greg believed in planning ahead: taking advantage of every moment and opportunity to make smart decisions now to ensure a healthy future later. In Owning the Dash®, CFP™ Anthony Delauney applies Greg’s mindset to his own area of expertise: personal and family financial planning.

Clear, concise, and accessible, Owning the Dash® makes planning your future easy and pain-free. Learn how to manage cash flow, knock out debt, minimize taxes, financially protect loved ones, invest with confidence, and save for both education and retirement. Leaving a lasting legacy is important—let Owning the Dash help you establish yours.

“Delauney demonstrates an empathetic understanding of how intimidating financial planning can be…useful…cogent…a nuts-and-bolts guide.”

Kirkus Reviews

Mascot Books


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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The material presented is for informational purposes only. Owning the Dash, LLC does not offer tax, legal or investment advice. Consumers should consult with their tax advisor, attorney or investment professional regarding their specific situation.